I find it remarkably curious that any MBA would assert “Growth Hacking,” as a core competency.

I find it remarkably curious that any MBA would assert “Growth Hacking,” as a core competency.

An MBA trains students in engaging with work that has already been derived. Trendline growth. Normative distribution etc.,

These skills are valuable when managing a midstage team or scaling a marketing program, but finding the shortest path to grow a brand from scratch takes “cowboy” math, and an awful lot of discomfort.

I can count on one hand the number of candidates I’ve encountered with that blend of skills. You’re likely to get better mileage out of a marketer+network engineering specialist.