One of the greatest misconceptions in the world is that idea that “if you build it they will come.”
I always invite people who express that notion to learn a little bit more about the struggles the town of Dyersville faced before, after and during the filming of that pernicious bit of pop culture.
Focus on the message, focus on the audience. Make real connections with real people. Share meaningful moments.
Be smart about how you do it, but remember the rules for building a presence are relatively simple — they change at each level of the process. If you can temper your expectations with a bit of patience, you’ll be on the right path.