I’m happy to see that pieces like this explaining the basics geared towards the general public are beginning to circulate, but want to take a moment to correct two things.
- there really isn’t a functional definition of engagement. each platform follows has its own norms. likes, comments and shares are commonly factored components of facebook engagement, but that behavior is unique to facebook. there are many different types of engagement just as there are many different types of searches. some of these activities are better understood than others.
- one could reasonably argue that inside of the US the biggest part of Facebook are groups. it’s not unlikely to expect to see that groups begin to function in a manner very similar to the way pages used to, as facebook seems to be making a number of moves in this direction.